To separate our standing seam roofing systems brand from other competitors within the industry, BRS trademarked our key ingredient for our overwhelming products success in performance, longevity, uplift and weather-ability. Superior Seam Technology™ (SST) is the building block element of the BRS internal DNA which has been a major component in all our developments from the initial industry changing patented panel profile designs to the patented joinery of RollLok®, TripleLok® and QuadLok® as well as the patented multiple clip offerings. The BRS Research and Development group utilize this element as the most important aspect of our standing seam roofing systems.
All licensees should be very proud to proclaim the SST internal DNA component as a cornerstone ingredient of their BRS licensed standing seam roofing system products. Licensees are encouraged to utilize the new SST trademarked logo for marketing opportunities including their packaging, website and product literature. This trademarked logo denotes a brand differentiator from competitors which makes each licensee manufactured products better than those they compete against in their markets. This unique trademark branding will allow specification continuity between licensees due to the advantages of SST common to all those who know the superiority of the BRS roofing systems they have licensed.
The ongoing evolution and improvement of the industry’s highest performing standing seam roofing systems using SST continues as reflected in the recently patented High Capacity Rake plate design. These innovative parts were engineered in part due to the more stringent IBC 2018 and ASCE 7-16 edge/corner zone uplift performance requirements for all standing seam systems and the MCA inspired edge metal testing ASTM protocol under development. The new part design allows for up to 7” expansion travel with four times additional uplift capacity. When used in conjunction with the BRS wind clips to meet ever increasing wider width building designs and using ultra long panel runs eliminates the need for expensive rafter step downs making licensees even more competitive on wider span projects. The stronger uplift capacity coupled with the BRS 8”, 12” or 16” wind clips makes our roof systems the leader in the industry.
The ability to utilize this revolutionary innovation design DNA as a branding option has led to a coalition of several license holders. This fee-based membership fellowship has resulting in the collaborative effort to become a part of the digital architectural website specification site called ARCAT. These members are listed as the manufacturers with each company and contact information listed in the CSI formatted downloadable construction guide specifications for projects.