In response to the everchanging standing seam market, BRS has developed two licensing option approaches that a potential licensee may consider. This is a symbiotic program utilizing the synergies between two or more license holders called the Alpha OEM / Ascension license option. This is a program which allows each participant the ability to market their own licensed panel system under their own company name. Simply, the Alpha OEM (license holder with panel roll former equipment) becomes the manufacturing division for the Ascension (Licensee without panel roll former equipment) to increase revenue and/or establish/expand market presence for each of the symbiotic participants. See the information for these exciting licensing growth opportunities in the information noted within this section.